Time needed : 45-60 minutes
Materials needed:
Setup: Have you ever used a product or service and thought to yourself, “What a great idea!”? Well, a lot of you probably have good ideas all the time. The difference is that someone took that great idea and turned it into a business. That is the definition of an entrepreneur! Being an entrepreneur isn’t just about making money. It’s also about providing people with a product or service that helps improve their lives. Running a business can be a powerful way to make the world we live in a better place.
Activity: First, decide who your client might be. Clients are people or groups you’d like to target for a product. It’s easier to come up with an innovation if your client is very specific—a person doing a specific activity in a specific place. To come up with your client, make a list of people, activities, and place. Then mix and match to identify your client. So, say I choose families as my client, recycling as my activity, and at home as my place.
Next, become a keen observer. Watch the people doing the activity in the place you’ve chosen. You could do this in one sitting, one day, or over the course of a few days. Keep a notebook close by to capture your ideas. You can even talk to your potential clients about your topic to learn from them. As you observe and talk, come up with 15–25 different ideas for products or services that might help solve issues and improve their lives.
Finally, once you have your list, narrow down your ideas to one area you would like to improve and explore. Note: Girls, volunteers and families are encouraged to take the time and space they need to adjust to this period of rapid change and uncertainty. When they’re ready, we’re here to support Senior and Ambassador Girl Scouts to safely take action in their communities—whether it’s helping ensure kids are still getting the nourishment and enrichment they need out of school, responding to the possible ramifications of isolation during social distancing, adapting an existing project to positively impact local communities today, or something else entirely!
Troop Leaders: The instructions for all badge steps are available free of charge in your Girl Scout Volunteer Toolkit.
Girl Scout Activity Zone activities have been adapted from existing Girl Scout programming.